Maintaining a cohesive visual identity across releases is challenging for independent musicians when each video requires new production. Music Video Marketplace offers a solution by enabling artists to license or lease finished videos that align with their aesthetic and sonic style.
Musicians upload tracks and preview matched visuals curated by mood and genre. Because videos are pre-produced, artists can select content that fits their brand and deploy it immediately. Leasing allows multiple releases to share a consistent visual language.
Founder Loraa White created the platform after seeing how fragmented video production disrupted artist branding. A global library of filmmaker-created footage provides varied environments while preserving stylistic continuity.
Future tools include a mobile app enabling performers to integrate self-captured footage into licensed visuals, reinforcing identity across releases. A planned Kickstarter campaign will expand access to discounted videos.
Recognized with Ulster Tatler’s 2025 Businesswoman of the Year award and Women in Tech Awards finalist status, Music Video Marketplace supports independent artists in building recognizable visual presence without repeated shoots.
Learn more:
Rolling Stone feature: https://www.rollingstone.co.uk/culture/a-new-concept-for-independent-music-music-video-marketplace-reimagines-visuals-for-artists-55810/
Website: https://musicvideomarketplace.com/
Founder: https://www.linkedin.com/in/loraawhite/
Instagram: https://www.instagram.com/loraawhite/
Award: https://www.facebook.com/ulstertatlermag/posts/the-ulster-tatler-awards-2025-businesswoman-of-the-year-award-goes-to-loraa-whit/1603864514359099/
